AlexandreBerthiaume

Founded a cinematic electronic music label — where sound becomes light. Designed and AI-engineered end-to-end: original releases as AlexB, a live audio visualizer, and a musical interface that plays in harmony with the visitor.

Founded a studio at the intersection of UX, CX, and artificial intelligence — designing AI-powered products, music-tech experiences, avatar-based interaction, and emotionally intelligent interfaces.

Branded web campaigns, client application development, wireframe systems, and full-cycle content production — from photoshoots to pixel-perfect digital delivery.

An independent creative practice: art in motion, light in precision — a laboratory for visual experiments blending photography, design, and technology.

Six years shaping digital storefronts — design systems, conversion-focused creative, and end-to-end e-commerce experience design.

Led content strategy and creative direction: brand guides, content testing frameworks, executive production on key projects, and coaching the internal creative project management team.

Re-launched the brand's entire e-commerce platform, drove major growth in traffic and conversion, and art-directed and shot five annual fashion catalogues as company photographer.

From customer service to store management to national sponsorship coordination — a decade of learning how people, products, and experiences truly connect.